Tokyo -- Bridgestone Corp. is developing new tyre technologies that will contribute to the realisation of a sustainable society. These technologies are aimed at developing world-class tyres made from 100 percent sustainable materials.
Shoshi Arakawa, Bridgestone Chairman of the Board, made the announcement at the World Rubber Summit 2012, currently being held in Singapore.
The company said it has established long-term environmental goals to guide its pursuit of a sustainable society. Bridgestone has placed a high importance on promoting the usage of 100 percent sustainable materials.
Bridgestone is diversifying the regions in which it produces natural rubber and expanding the range of reinforced plant fibres it uses. The tyre maker is currently researching use of the guayule plant and the Russia dandelion for producing natural rubber.
Furthermore, in order to replace fossil resources with renewable materials, it is working to develop synthetic rubber, carbon black, and rubber compounding agents that can be created from biomass materials. Bridgestone said an example of the success of this initiative is the synthetic rubber that it has created from butadiene produced from bioethanol.
Bridgestone said that looking forward to 2050, it will continue to advance the development of these technologies and will report on the progress of these initiatives.
The tyre maker said it also has initiatives in place to contribute to the globally agreed target for CO2 emissions reduction.
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Press release from Bridgestone