Book tracks history of Bruce Halle's business success

ERJ staff report (DS)

New York - A biography of Bruce Halle, the founder of the US' largest independent tyre dealership chain, Arizona-based Discount Tire has been published under the title Six Tires, no plan.

The book tracks Halle's life; his approach to business and his management style. It also tracks how Halle moved from an unemployed 30-year-old to the leader of a $3 bilion business at age 81.

It was written by business consultant and former business journalist Michael Rosenbaum of Chicago. He interviews the founder and chairman of Arizona-based Discount Tire, along with current and former employees. The account provides not only a historical account of the company but an insightful blueprint of how one entrepreneur used skill, faith, hard work, and humility to rise to the top of his industry.

This is an external link and should open in a new window. If the window does not appear, please check your pop-up blocking software. ERJ is not responsible for the content of external sites.

Press release from Rosenbaum

Home page of book from Greenleaf Book Group