Bridgestone names new supersport tyre, 'Adrenaline'

ERJ staff report (DS)

Brussels - Bridgestone has expanded its premium Potenza sport tyre line-up with the launch of the Adrenalin RE002. The launch reflects recent trends to introduce tyres aimed at different driving styles within the high speed rated segments: High performance Autobahn cruisers on the one hand, and sporty, near-competitive track-style driving on the other.

Tomio Fukuzumi, Director Consumer Products, Bridgestone Europe explains: “With this range expansion, the new Potenza Adrenalin RE002 is appealing to new Bridgestone consumers. We are targeting enthusiasts who love a sporty feel and want an alternative to touring tyres.”

In Bridgestone's premium sport line-up, the Potenza S001 remains the flagship product for high-performance and luxury cars - the Autobahn cruisers. Designed for both Original Equipment and replacement markets, the S001 has a perfectly balanced wet-oriented performance.

The Adrenalin is tuned for dry performance while giving drivers all the wet security they need in European weather conditions.

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Press release from Bridgestone