ERJ staff report (DS)
Fullerton, California - Yokohama Tire Corp. says it welcomes the delay in introducing consumer tyre labels in the US. Dan King, Yokohama's senior vice president of sales and marketing posted a long interview on the company's US website.
In the interview, King said, â€œNHTSA has been delaying their final ruling on the Tire Fuel Efficiency Consumer Information Program in the U.S. We've had discussions with them regarding legislations as well as with the RMA, being an active member and on the board of that organization. We've been successful in getting NHTSA to step back and make sure they feel it is the right direction. While it's on hold [at present], it could be implemented this year and become a major issue in 2013-14," said King.
King noted that Yokohama believes in tyre labelling, but thinks the US implemention needs further thought and discussion. â€œWe're not against labeling - we like that idea. It is how NHTSA is focusing on certain aspects of the tire that we think could be confusing to the consumer, whom we'd like to understand more about tires.â€
King also addressed supply shortages in the US, saying, the dealers, â€œunderstand it's an industry-wide problem, not just a Yokohama-specific issue. We strive to be their best, most important supplier. Occasionally, they may find products that are less expensive than Yokohama, but we believe they won't find a better value relationship than Yokohama. We're proud they see us as a very sound business decision.
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Press release from Yokohama Tire