Fake names now affecting Chinese tyre companies

ERJ staff report (DS)

Tianjin, China - It is not only Western tyre makers who are being affected by brand infringement in China. A recent case saw The New Tianjin company being sued over its choice of trading names, which were similar to those of pre-existing tyre makers.

In each case, apparently, the company had set up units which traded under well-known brand names, except that they names were pre-fixed by the words, “The New...”

A court ruled in favour of the trademark holders and issued fines to the new company.

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News item from CRIA website (Chinese language)

Above item auto-translated from Chinese