Conti uses tyre technology to develop adidas running shoes

ERJ staff report (LMH)

London - Continental Tyres and adidas have linked to develop

high-end trail running shoes. The tyre maker's Traction Compound

technology is used in adidas' shoes to provide “sure grip on wet and dry

roads,” Continental said.

Continental said that tyre makers and makers of outdoor

sports shoes face the same challenges when it comes to developing the

perfect material for good hold and control on all surfaces, including

ice and snow.

The outcome of this technology and marketing cooperation will be available in the shops soon, Continental said.

The shoes provide outstanding grip, on dry as well as on wet

ground; enhanced performance on all surfaces and in all conditions; and

have been grip tested by the Test and Research Institute Pirmasens

(PFI).

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Press release from Continental Tyres