Michelin launches truck tyre with accidental damage guarantee
ERJ staff report (LMH)
Stoke-on-Trent, UK -- Michelin has said it is so confident of its newest on/off-road truck tyre's robustness that it is offering a six-month accidental damage warranty with every purchase. Michelin claimed in a 15 Dec news release that it is the first promotion of its kind offered in the UK and Irish truck tyre markets.
Any new Michelin X Works tyre bought on the replacement market before the end of May 2012 will be guaranteed against accidental damage during the first six months of usage. To register tyres under the free guarantee, customers must either download the form from the X Works microsite or contact their local Michelin account manager.
The 315/80 R 22.5 tyre is available as either an all-round X Works XZY fitment, or as the drive-axle specific X Works XDY. Purpose-designed to increase endurance, the tyre can be used in harsh conditions, such as construction sites, landfills and quarries as well as on the road - making it ideal for tippers, mixers and hooklifts.
“There's a common misconception that if a truck is being used in an environment with increased risk of damage, there's no point investing in a quality tyre. As a result, some fleets will buy budget tyres and pay more in the long-term owing to frequent downtime, expensive repairs and reduced tyre life,†said Martin Covington, Michelin's Head of Truck and Earthmover Marketing.
He added, “We are launching this tyre guarantee to demonstrate the confidence we have in our product. We know the economic climate is tough, but if fleets invest a little more up front, they can enjoy the benefits Michelin tyres deliver throughout their longer life. It will prove to be an all-round better tyre fitment for their business.â€
The Michelin X Works tyre has been designed to improve resistance to accidental damage and increase mileage potential, even when being used in harsh conditions.
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Mircosite of Michelin X Works
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