ERJ staff report (LMH)
Paris - Group Michelin will hold a symposium on sports and enterprise in Clemont-Ferrand, France, on 3-4 Nov 2011.
â€œMichelin's aim is to bring together companies, high-level athletes, public officials and academics to debate and discuss the ties between the worlds of sports and business,â€ commented Claire Dorland Clauzel of Michelin.
Michelin said in a 27 Oct news release that it would never have become a global leader without its involvement in sports. With the invention of the removable bicycle tyre in 1891, the brothers Edouard and AndrÃ© Michelin pointed their young company in a new direction and â€œintegrated the values of sports into Michelin's DNA.â€
Michelin said it boasts the longest history of sports sponsorship of any corporation in the world. This year, the organisation is celebrating the 100th anniversary of the ASM multi-sports club founded by Marcel Michelin. The first of its kind, the symposium will provide a unique opportunity to explore the common goals of sports and business and foster improved behaviours.
Participants will be invited to reflect on what sports can bring to business and how business can influence sports.
Three topics have been slated for discussion on 4 Nov:
* Sports and Innovation
* Sports and Management
* Sports and Corporate Social Responsibility
David Douillet, French Minister of Youth and Sports, and SÃ©bastien Loeb, France's seventime world champion rally driver, are both scheduled to speak at the event.
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Press release from Michelin