ERJ staff report (LMH)
Daventry, UK - Hankook Tire has won the 'Industry Advertising Campaign' award at the National Tyre Distributors Association (NTDA) Tyres & Fast-Fit Awards (TAFF) in Birmingham.
Each of the TAFF awards is voted for by customers, Hankook said in a 24 Oct announcement, which it said makes the achievement â€œeven more valuable.â€
â€œWe are understandably thrilled to have won the 'Industry Advertising Campaign' award as it recognises Hankook's continued growth as the brand firmly establishes itself as a premium tyre manufacturer. We are extremely proud to witness our local advertising strategy and marketing initiatives as they come together to successfully build brand awareness in the UK,â€ said Tony Lee, managing director of Hankook UK Ltd.
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Press release from Hankook UK