ERJ staff report (DS)
Madison Avenue, New York - Bibendum, the advertising avatar of Michelin, has been inducted into Advertising Week's Walk of Fame as "Icon of the Year"
Michelin said, â€œAs part of an online voting contest, The Michelin Man won the hearts of many who voted online to elevate him to his rightful place in advertising history.â€
The Madison Avenue Advertising Walk of Fame recognises America's most beloved advertising icons and slogans. The Michelin Man will join such other iconic symbols as Columbian coffee icon Juan Valdez and Geico's gecko.
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Press release from Michelin