ERJ staff report (DS)
Hot Springs, Arkansas - Alliance Rubber Company has introduced a range of QR Code Bands to its Ad Speciality product line. The bands feature a QR code printed on a rubber wristband that can be scanned by patrons with Smart Phones that have a QR Code reader application installed. When scanned, the QR code triggers a predetermined action, such as going to a website, creating a contact, composing a text message, or calling a phone number.
QRC Bands are white with black print. They allow companies to promote their branding and messaging, while also providing a working QR Code for consumers to scan. The QR code must be scanned while the rubber is not distorted.
Using Quick Response (QR) Codes for marketing has become a growing trend in 2011 and consumer awareness and adoption of QR codes continues to increase. A recent study on mobile QR and bar code scanning by comScore, Inc. cited that 14 million US mobile users in June 2011 scanned a QR or bar code on their mobile device. The figure represents 6.2 percent of total mobile users.
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Press release from Alliance Rubber Company