Hankook to use Facebook to connect with consumers

ERJ staff report (DS)

Seoul, Korea --Hankook Tire is inviting global customers to its Facebook fan page to share their stories of driving and tyres. The company is offering prizes as incentives.

Fans can participate in the “Do you like?” event where they can “like” the Hankook Facebook page and win free tablet PCs. They can also join the “Discover Your Personality” quiz to find out which tyres best suit their driving styles, and win Facebook gift cards.

Hankook Tire will also be providing extra excitement for motorsport fans with its new online motorsport microsite 'Hankook Competition (http://motorsports.hankooktire.com).' Latest information on Hankook Tire's motorsport participation is available.

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Press release from Hankook

Facebook page from Hankook

Motorsport micro-site from Hankook