ERJ staff report (DS)
Brussels - Bridgestone Europe has produced a new corporate advertising campaign. The TV, print, billboard and web advertisements were produced in cooperation with Bridgestone Corp and will be used globally as well as within Europe.
The campaign highlights the benefits of Bridgestone tyres by involving the audience emotionally. It picks up on Bridgestone's emphasis on communicating to individuals, as expressed in the new worldwide tagline â€œYour Journey, Our Passionâ€.
The integrated multimedia campaign receives heavy online support through a wide range of screen formats in France, Germany, Italy, Poland, Spain and the UK demonstrating the â€œstop shorter in the wetâ€ benefit. Poland adds a layer of billboards to the media mix. The 30-second film Little Jimmy also runs as a viral campaign on the Internet, spreading the fuel economy message.
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Press release from Bridgestone