Delticom says online tyre sales are increasing

ERJ staff report (DS)

Hannover, Germany -- Delticom, Europe's largest internet sales outlet for tyres, says online tyre purchases are increasing in Germany and elsewhere.

The company commissioned a survey by a German market research firm into the attitudes and behaviour of German motorists regarding buying tyres online. A total of 1,000 potential tyre purchasers age 18 to 65 were polled.

Interest in buying tyres online continues to increase, with roughly 41 percent of purchasers prepared to use the internet, up from 32 percent a year ago.

The survey showed that 79 percent of consumers are convinced of the benefits of the web where researching and buying tyres is concerned. Shopper liked free and easy access to information, including test results. 72 percent of consumers appreciate saving time by shopping on the internet.and 67 percent of motorists appreciated the greater selection of tyres available online.

As shown by the current “Delticom-Report”, at just under 50 percent younger surfers age 18 to 19 in particular are the trailblazers of purchasing tyres online. Currently people age 50 to 65 still have a more reluctant attitude towards buying tyres on the internet. All the same, 30 percent of respondents in this age group would still order their tyres on the web.

The report suggests that 88 percent of German motorists swap from summer to winter tyres according to season. The purchase of new ones is primarily dependent on TÃœV inspections: 83 percent of motorists buy new summer tyres when their old tyres fail inspection. 26 percent of motorists replace them only after they have fallen below the legally prescribed thread depth of 1.6 millimetres.

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Press release from Delticom

Download a graphic from the Delticom-Report from Delticom (German language)