ERJ staff report (DS)
Brussels -- Bridgestone Europe has announced a new round of price increases in Europe that will be rolled
out in the second quarter of 2011 covering all Consumer, Commercial and Speciality tyres. The
increases will average around 7 percent, but will vary between product categories.
Mac Ohashi, CEO and President of Bridgestone Europe commented â€œThis is the second price
increase of the year for us in Europe, as the raw material prices for tyres continue to keep their
historically high level.
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Press release from Bridgestone