Michelin re-vamps website, announces corporate sound

ERJ staff report (DS)

Paris -- Michelin has re-designed its corporate website to make it slightly more easy to read.

Included in the site is a flash-based ticker which adds up the total amount of fuel saved since the 1992 introduction of the Green X range of silica-based tyre compounds.

In addition, Michelin has developed a new corporate sound as an integral part of its corporate identity. Designed in collaboration with Sixième Son, the 32-second sequence of musical notes supports the brand's image, message and baseline.

It will be deployed across all media platforms - including television, radio, telephone hold systems, advertising campaigns and trade fair stands - and will be systematically featured in TV packshots and future radio ads.

The sound logo project was carried out by a team representing the cultures of the Group's host countries, in particular China, Russia and the United States. The new audio identity takes into account the Group's international scope while respecting the cultural differences of the 170 countries in which the brand is present.

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Listen to corporate sounds from Michelin (Click the 'presentation' link at the top of the page)

Michelin website