ERJ staff report (DS)
Durban, South Africa -- In a survey commissioned by Rapport and City Press newspapers on South Africa's iconic brands, Dunlop, owned by Apollo Tyres South Africa (ATSA), emerged as the #1 brand in the tyre category.
This was an independent survey measuring the usage of more than 8,000 brands under 19 different product categories by South African consumers and was conducted by TGI South Africa, which is a part of an international network of marketing and media research surveys, present in over 60 countries around the world.
Commenting on brand Dunlop's status, Dr Luis C Ceneviz, Chief Executive Officer, Apollo Tyres South Africa (Pty) Ltd, said, â€œThis is a proud moment for the ATSA Team. We were the 1st tyre manufacturer to set up a facility in South Africa and this shows us the level of faith and trust South African consumers have in us. A brand is only as good as its product's performance and the support and service provided by the manufacturer. Team ATSA has always been committed to delivering only the best to its customers -- be it through touch points like the Dunlop Zones or investments in R&D to ensure that tyres on which our customers ride are truly world class.â€
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Press release from Dunlop / Apollo