ERJ staff report (DS)
Brussels -- All Bandag core operations have now been fully integrated in the Bridgestone Europe organisation, with sales and field staff integrated in Bridgestone national sales companies.
The merging of Bandag activities brings significant benefits to Bridgestone. Retreading is an important service for commercial fleets - approximately 40 percent of replacement truck tyres in Europe are retreads - and the Bandag business raises Bridgestone's capabilities considerably.
Bandag has more than 140 franchised dealers in Europe, including Qualitread dealers who have been converted since the merger, and plans to continue expanding the network. Although some Bandag dealers work with competitive tyre manufacturers, Bridgestone has no plans to change this. “We totally respect relationships with others†says Duffy; “Bandag is a business - not just a brand.
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Press release from Bridgestone Europe
