Hankook launches 'green' marketing push in China

ERJ staff report (DS)

Beijing, China -- Hankook tyre launched the Chinese version of its Enfren 'green' tyre at the Beijing Auto CHina event. The launch marked a change in marketing strategy for Hankook, which said it is now Actively targeting China with its green marketing.

“For a Green Tomorrow,” as a slogan for the 2010 Auto China where it advocates eco-friendly products, Hankook Tire is showcasing its fuel economical and CO2 emission reducing performance product led by enfren to the consumers emphasising economical advantage as well as environmentally friendly tyre for their everyday drive. To demonstrate how enfren can improve efficient fuel-consumption for consumers' vehicles, Hankook Tire has arranged “enfren experience,” space to help the consumers better understand. In addition, Hankook Tire has also created “experience space,” for UHP (Ultra High Performance), PCR (Passenger Car tyres), TBR (Truck/Bus) and Racing tyres.

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Press release from Hankook