ERJ staff report (RD)
Hanover, Germany -- Continental has renamed its aftermarket sector for car tyres in Europe and Africa as the internationally recognised EMEA (Europe, Middle East and Africa) in response to â€œthe enlarging of its importer and dealer network in the Middle East and Africa, a 29 April company statement said.
â€œOur business division now carries an internationally recognised designation for the respective regions, which clearly reflects our growth targets in these markets. It is also designed to convey more readily the objectives of our aftermarket activities to our customers in the Middle East in particular,â€ Nikolai Setzer, head of the EMEA Business Unit and also responsible for the entire car tyre division at Conti, said in the statement.
Hartmut WÃ¶hler remains head of the marketing and sales activities in the renamed EMEA Car Tyre Aftermarket Sector and continues to report directly to Nikolai Setzer, Conti said, adding that in the redesignated EMEA Commercial Vehicle Tyre Sector, the head of Marketing and Distribution, Herbert Mensching, will continue to report to executive board member Hans-Joachim Nikolin, who is responsible for the entire commercial vehicle tyre division.
Continental has already expanded its tyre sales activities in the Middle East, including the purchase of the tyre retail chain Oltas SPA in Turkey in 2008 and the purchase of sales partnerships formed in 2009 for car and truck tyres with United Emirates for Tyres in the UAE and Almutlak Trade & Industries in Saudi Arabia.
Continental is represented in Africa through both a car and a truck tyre factory in Port Elizabeth, South Africa, as well as through subsidiaries and distribution partnerships, particularly in the southern African countries, the statement added.
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Press release from Continental AG