ERJ staff report (DS)
Hanover, Germany -- One in three German drivers can imagine buying tyres online. This is much higher than previous surveys have reported, said the sponsor of the survey. In the under 30 year olds, the proportion of potential online buyers is as high as 42 percent. This is the result of the Delticom Report "Reifen-Online 2010". The report is based on a current and representative Forsa-Poll* amongst Germany's motorists commissioned by Delticom AG, Europe's leading Internet tyre dealer.
According to the survey, the main reason for using e-commerce is the ability to compare prices online. In second place comes the argument that tyres can be ordered from home. In third place comes the favourable price.
Motorists from all income groups are interested in buying tyres on the Internet: 39 percent of higher earners with a household net income of over 3,000 Euros can imagine buying tyres online. In comparison: 32 percent of respondents with a household net income between 1,500 and 3,000 Euros and 28 percent of drivers with a household net income below 1,500 Euros would buy tyres online.
Women, in particular like to use the web. 96 percent of women rate it as an advantage, compared to 89 percent of men. Women are also the bigger bargain hunters amongst tyre buyers: For 95 percent of women drivers the low price is an important argument for online purchasing. Amongst men, the number of bargain seekers is, on the other hand, 84 percent. In contrast, men found it most important to compare prices online. 95 per cent mentioned this as a criterion for online tyre purchase.
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Press release from Delticom