Kumho's laser-cut tyre tread wins iF design award

ERJ staff report (DS)

Frankfurt, UK -- Kumho has won an iF Product Design Award for the laser etching technology it launched at the Frankfurt Motor Show in September. The laser etched tyre shown at Frankfurt, which incorporated the company's logo, embodies technology that is set to transform the way Kumho designs its tread patterns. It was this concept tyre, together with a typical application of Kumho's products of the future, that the company entered for the award.

There are many facets to the award, including a six month display of the winning entries at the Hanover Exhibition Centre, which will be visited by 250,000 people from March 2 onwards, and an online exhibition on the iF website for an indefinite period from March.

Introduced in 1954, the German iF accolade is considered to be one of only four design awards of world renown. The criteria for selection comprise: design, technology, degree of innovation and brand value potential. The award process, which is recognised for its rigorous and fair judgement, is conducted by experts from around the world, including some famous designers.

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Press release from Kumho