Melksham, UK - Cooper Tire Europe is to set up a new technical centre for its European activities. The company said the new unit at its UK factory in Melksham, Wiltshire, will be the home for a prestigious new European Technical Centre (ETC) that will be the hub of the company's activities on the continent.
Cooper declined to give even an approximation for the investment involved, and said the centre would be housed in existing buildings on the Melksham site. The company said it would employ a total of 17 in the new centre. It did not say how many of these are current employees.
The ETC will be responsible for all elements of the design and development of products manufactured at Melksham, primarily high-performance passenger vehicle tyres in both Cooper and Avon brands.
Englishman, Marcus Hancock, who currently works for parent company, Cooper Tires, in America, took up his new role as general manager of the centre on February 5 at the UK arm's headquarters.
Cooper Tire Europe, managing director, Julian Baldwin said: â€œThis is an important investment for us, and proves that we are committed to producing quality European performance products for European roads. It is also a big boost to the British workforce in Melksham, who will once again spearhead the design and development process for the company.â€