Bridgestone commercialises electronic displays

Tokyo--Bridgestone Corp. has announced that it intends to sell electronic display units suitable for disposable price tags on consumer goods from 2005. The technology allows store operators--or executives in a remote office--to adjust the prices of products on the shelves as the product ages, or as supply and demand patterns change.

The company said in 2002 that it has developed a new technology for this purpose, based around an electronic powder. The units currently operate only in black-and-white mode, though the company said it expects to develop colour versions soon. Bridgestone said once the image is set, and displayed, the units do not consume any power while continuing to display that image. A small charge of power is needed to change the display.

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Press release from Bridgestone (Japanese language)

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