Dunlop moves advertising account to Goodyear's supplier
Dunlop Europe has chosen London-based Claydon Heeley Jones Mason to handle its 'below-the-line" advertising budget. The company already handles Goodyear's account for similar work, according to Brand Republic, an advertising trade newspaper.
Below the line means all advertising not related to TV and radio adverts, and includes relationship management, in-store promotions and so on. Brand Republic estimated the Dunlop account at around €30 million per year, but Claydon Heeley said this figure was incorrect. The article also said Goodyear's annual below-the-line budget was around €22 million per year. These figures are likely to be on the high side.
This is an external link and should open in a new window. ERJ is not responsible for the content of external sites.
Brand republic story
This article is only available to subscribers - subscribe today
Subscribe for unlimited access. A subscription to European Rubber Journal includes:
- Every issue of European Rubber Journal (6 issues) including Special Reports & Maps.
- Unlimited access to ERJ articles online
- Daily email newsletter – the latest news direct to your inbox
- Access to the ERJ online archive