Dunlop Europe has chosen London-based Claydon Heeley Jones Mason to handle its 'below-the-line" advertising budget. The company already handles Goodyear's account for similar work, according to Brand Republic, an advertising trade newspaper.
Below the line means all advertising not related to TV and radio adverts, and includes relationship management, in-store promotions and so on. Brand Republic estimated the Dunlop account at around â‚¬30 million per year, but Claydon Heeley said this figure was incorrect. The article also said Goodyear's annual below-the-line budget was around â‚¬22 million per year. These figures are likely to be on the high side.
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Brand republic story