Future Tire 2026: How Europe can continue to lead the way
26 Oct 2026
Join the top-level debate at ERJ's upcoming global tire conference in Prague
London – European-based manufacturers have long been at the forefront of efforts to enhance the performance, safety and sustainability of tires.
Today, the sector is faced with increasingly stringent EU rules governing tire design, materials, manufacture and environmental impact.
Tire makers must, therefore, invest more & more resources to ensure their products and processes remain in compliance with these new and emerging regulations.
But, against a background of fierce and continuing competition from low-cost imports, how can European tire makers convert these challenges into real-world commercial success?
The opening session of the Future Tire Conference 2026, 17-18 Nov in Prague will conclude with a panel discussion titled:
Is Europe still leading the way in the development of leading-edge materials, manufacturing and sustainability technologies for the tire?
On the panel of experts to explore this keynote topic are:
Benoit de Gaudemaris, director, sustainable materials & closed loop ecosystems, Bridgestone West
Adam McCarthy, secretary general, Tyres Europe
David Shaw, CEO, Tire Industry Research
Stephan Rau, managing technical director, German Rubber Manufacturers' Association (wdk)
Zafer Akudman, Lastik Magazin / Turkish Tire Association
Join the top-level discussion & debate at Future Tire Conference 2026, 17-18 November in Prague.
