Elkem Silicones relaunches as Bluestar after ownership change

Lyon, France – Elkem Silicones has rebranded as Bluestar Silicones, reviving the name it used between 2007 and 2017 following Bluestar’s acquisition of a majority stake in the business earlier this year. (ERJ report)

“Returning to the Bluestar Silicones name reconnects us with an established brand and a recognised heritage while expressing our renewed ambition for the future,” said Sandy Chen, head of Bluestar Silicones.

“This is both a continuity move and a step forward for our company, our people, our customers and our partners,” Chen said in a statement.

The company said the transition would be rolled out gradually over the coming months.

Manufacturing sites, production processes, raw materials, product names and commercial trademarks will remain unchanged.

According to Chen, Bluestar aims “to further invest in its development as a leading global player."