Michelin retains top spot in Brand Finance tire rankings

London – Michelin has retained its position as “the world's most valuable tire brand” for the ninth consecutive year, according to the latest annual ranking by consultancy Brand Finance.

The French tire maker's brand value increased 17% to $10.3 billion (€8.9 billion), said Brand Finance 9 June, noting that Michelin was also “the only tire brand” to achieve a AAA+ rating.

The French tire maker also retained its position as the “strongest tire brand” with a brand strength index (BSI) score of 93.2 out of 100.

Bridgestone ranked second with a brand value of $8.8 billion, up 6%, while Continental Tires retained third place at $3.9 billion.

According to Brand Finance, the combined value of the world's top 25 tire brands rose 9% year-on-year to $42.3 billion despite geopolitical uncertainty, supply chain disruption and increased competition.

"Michelin's continued leadership demonstrates the enduring value of a strong brand in a highly competitive market," said Lorenzo Coruzzi, valuation director at Brand Finance.

The group, said Coruzzi, delivered “exceptional performance” across key research metrics such as reputation, consideration, and price acceptance, which according to Coruzzi reinforces the strength in major markets.

Among the fastest-growing brands, Giti recorded a 38% increase in brand value to $1.5 billion, while China's Sailun followed closely with 37% growth to $1.2 billion.

Brand Finance also noted growing international presence among Chinese tire makers including Linglong, Triangle Tyre, Sentury Tire and Double Coin, which entered the ranking for the first time.

Apollo Tyres recorded the largest improvement in brand strength among the top 25 brands, with its BSI score rising to 80.6.

Coruzzi said the performance of Giti, Sailun and Apollo showed that "competitive dynamics within the tire sector are evolving quickly."

The companies, he added, are "successfully building credibility and market presence on a global scale."