BKT enters Indian consumer tire market under new brand structure

Mumbai, India – Balkrishna Industries Ltd. (BKT) has announced a new global brand structure and confirmed its entry into India’s consumer tire market for the first time.

In a 24 Feb statement, the Indian group said the move was part of its “new phase of growth and transformation” and includes a clearer division of its operations into two business areas.

The divisions include BKT Tyres, covering the group’s entire tire activities, and BKT Carbon, covering its carbon black and industrial materials business.

Under the new structure, BKT Tyres will include both B2B and B2C operations.

In the B2B segment, BKT Tyres will continue to offer off-highway tires for agriculture, mining, industrial and commercial vehicles

In the B2C area, BKT said it will offer tires for two-wheelers, including motorcycles and scooters, and will "progressively" move into the passenger car segment.

The step marks the group’s formal entry into the Indian consumer tire market as part of its 2030 growth strategy.

“This evolution is a fundamental step for our development in the consumer segment,” said Satish Sharma, senior president & director, business development & strategy at BKT.

“With BKT Tyres we can address the B2C market in a more direct and recognisable way, highlighting our technical competencies also in the two-wheeler and passenger segments.”

Also commenting, Rajiv Poddar, joint managing director, said over the recent years, BKT "had reached such a scale and complexity that a more structured representation is required at the brand level as well."

BKT Tyres, he said, brings recognition of the group in tire sector, while BKT Carbon highlights strategic industrial competency.

"This evolution aligns the brand system with the reality of our growth," Poddar noted.

Alongside the tire operations, BKT Carbon will continue to operate as a dedicated carbon black business serving multiple industrial sectors.

The company said the new structure clarifies its industrial capabilities while maintaining a unified corporate identity.

The revised brand architecture will be introduced progressively across corporate and business communications.