Tire Tracker: Sailun brand value grows on new liquid mixing tech
20 Sep 2023
Latest news on fitments, testing and related innovations...
Latest news on fitments, testing and related innovations from the global tire industry:
Sailun Group has improved its brand value in the latest ‘World Brand Lab’ list of China’s 500 most valuable brands for 2023. The Chinese group ranked 116 and set a new high in its brand value worth Yuan80.5 billion (€10.4 billion), an increase of RMB12.004 billion from last year. Sailun said the rise was linked to its efforts to increase innovation, including the launch of the new EcoPoint tires earlier in the year, using liquid-phase rubber mixing technology.