Apollo appoints new group head for supply chain

Gurugram, India – Apollo Tyres has appointed Rajasekhara Reddy as the group head, supply chain for the Asia Pacific, Middle East & Africa (APMEA) region, the tire maker announced 2 Nov.

Reddy will lead regional supply chain teams and work with stakeholders such as sales, marketing, commercial and manufacturing to improve customer service levels, reduce costs and delivery of supply chain across functional projects.

He is joining Apollo from Glenmark Pharmaceuticals, where he served as VP for global demand planning and logistics.

Prior to that he was associated with Hindustan Coca Cola Beverages and L’Oreal across various geographies.

According to Apollo, Reddy is credited with setting up a “market-focused” supply chain organisation.

The strategy integrates supply chain mechanisms within markets and operations, to create “a seamless end-to-end supply chain”.

“His [Reddy’s] rich experience in supply chain digitalisation, supply chain transformation and end-to-end planning...would be key to increasing the organisation’s efficiencies,” said Satish Sharma, APMEA president.

Upon his appointment, Reddy said he would be focusing on the digitalisation of supply chain, as well as the increased use of environmentally responsible practices within the overall supply chain network of Apollo.