Dunlop and Harley partner for motorcycle maker's anniversary

ERJ staff report (BC)

Milwaukee, USA – Dunlop has been named the official tire sponsor for Harley-Davidson's 110th anniversary events, and will feature prominently events from 13-16 June in Rome, Italy, as well as 3-10 August in Sturgis, South Dakota, and the Labor Day weekend rally in Harley's home city of Milwaukee (29 August-1 September). On 14-19 September the brands will be showcased in Kuala Lumpur, Malaysia. Dunlop tires for Harley motorcycles are made in the US, featuring as original equipment since 1984.

Mike Buckley, Dunlop vice president of sales, marketing, research and development, said: "This opportunity to celebrate our 125th anniversary concurrently with Harley-Davidson affords Dunlop the chance to reinforce the importance of tire care and maintenance with Harley-Davidson riders, while we also share information about how to select the proper tire and get the most out of Dunlop tires on Harley-Davidson motorcycles during these gatherings."

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Press release from Harley-Davidson