Pirelli backs inter-religious match for peace
ERJ staff report (TP)
Milan, Italy – Pirelli is giving its support to the Interreligious Match for Peace, which will be played on 1 September at Rome’s Stadio Olimpico.
The event, proposed by Pope Francis, is organised by the Scholas Occurrentes initiative and Italy's Fundazione PUPI, and aims to bring together fans and players from all world regions and faiths, through their love of sport and desire for unity, solidarity, and world peace.
The football/soccer match will feature current and past players representing different cultures and religions: Buddhist, Christian (Catholic and Protestant), Jewish, Hindu, Muslim and Shinto.
The United Nations Rome-based Food and Agriculture Organization (FAO) is also partnering with the event.
In conjunction with the Inter-religious Match for Peace, Pirelli has designed a number of initiatives to help.
The members of the two teams playing in the event on 1 September, along with the drivers from all Formula 1 teams, will be autographing a Pirelli P Zero Grand Prix tire, which will then be auctioned off on the PUPI Foundation eBay channel (the auctioning began on 25 August), with the proceeds from the auction to be donated to the Scholas Occurrentes and PUPI Foundations.
Pirelli has also launched the social media campaign #P4Peace. The initiative, which started within Pirelli with selfies of employees from around the world, had already seen the participation of over 2.5 million people and been supported by over 70,000 fans by mid-August; this included celebrities from the worlds of sport, fashion, art and entertainment, who continue to publish selfies on their social networks, all signed with a “P” for peace drawn on their hand, on their face, on a t-shirt, or on a flag or banner.
The selfies of Pirelli employees have also been made into a video – which will be shown at the Olimpico stadium on the evening of the match – “underlining the values of multi-culturalism and integration which the event aims to promote and which have always distinguished Pirelli’s entrepreneurial culture”.
Finally, in conjunction with the event, Pirelli and PZero have created a limited-edition t-shirt featuring the word “Peace” written in the world’s major languages. This “t-shirt for peace” will be available for purchase at the Pirelli Corso Venezia flagship store, through the online stores of Pirelli PZero (www.pirellipzero.com) and the PUPI Foundation, and at the stadium on match day. All of the proceeds from the sale of these t-shirts are to go to the Scholas Occurrentes and PUPI Foundations.