Autosport International proves 'pivotal' for Maxxis

ERJ staff report (TP)

Birmingham, UK – Maxxis International said this year’s Autosport International at the NEC Birmingham proved to be “another very exciting one”, with the launch of its latest generation of performance tire, the VS01, and an “unprecedented” amount of visitors coming to the stand to meet their sponsored drivers and teams.

In addition to the launch of its latest tire, the Maxxis stand showcased the cars, motorbikes and off-road vehicles it sponsors across a huge variety of motorsport formats. These included one of Team Japspeeds British Drift Championship cars, Team ‘itsaDriftLife’s’ Championship car, Team Gigglepins custom 4x4 vehicle, Chris Walker’s Kawasaki motorcycle from the Chris Walker race school, a GBmoto superbike, a bike world motorcycle, Lee Dunham’s Kawasaki KX450 motocross bike, two KTM motocross bikes, Maxxis Kawasaki MX1 motocross bike, Kawasaki Team Green motocross bikes and a Polaris ATV bike.

Maxxis managing director, Derek McMartin said: “This year’s show was another very successful one for us, not only have we seen a lot of advancements in our products throughout 2013, we have recently announced a couple of new and additional motorsport partnerships for 2014.

“Both of these drew an extraordinary number of visitors to our stand, to speak to us about our latest products, the technology that goes into them, and to meet the new teams we are sponsoring throughout 2014. We invest a lot in motorsport around the world, and Autosport International gives us the perfect platform to bring all of that together for one high octane show.

“Fans love to get up close and personal with the cars, drivers, riders and the ‘Babes’. It was great to see a bigger presence of fans at this year’s show compared to last year, as it shows how much the brand is really growing in all sorts of areas.”

This is an external link and should open in a new window. If the window does not appear, please check your pop-up blocking software. ERJ is not responsible for the content of external sites.

Press release from Maxxis