Reifen and Automechanika team up for new markets

ERJ staff report (TP)

Frankfurt am Main / Essen, Germany – The global fairs Reifen and Automechanika are strengthening their partnership at home and abroad.

At a press conference at this week’s Automechanika Frankfurt, they announced that Messe Essen will organise cooperative booths for the exhibitors at Reifen at the foreign events of Automechanika in Istanbul, Dubai and Moscow – as from 2015. Additional locations will follow in 2016.

"We are paving the way for our exhibitors to enter pioneering markets abroad. This path is taking us to the highly professional events of Automechanika with around 500,000 visitors in total. As a result, we are also expecting a positive reflection on Reifen in Essen," said Oliver P. Kuhrt, CEO of Messe Essen.

Detlef Braun, member of the executive board of Messe Frankfurt, added: "Together with Messe Essen, we are bundling the know-how in matters relating to tires under the roof of Automechanika and are strengthening our range on offer in this way.”

The companies are also strengthening their global fairs at home with “tailor-made offers”.

Messe Essen will make a start during this week's Automechanika Frankfurt, 16-20 September. Under the motto of "Reifen Meets Automechanika: We Are Bringing Markets Together", the people responsible for Reifen are inviting specialised tire dealers to get acquainted with new business partners from car services on 18 September.

Further information: www.reifen-messe.de / www.automechanika.com