US company to sell rubber products to consumers

ERJ staff report (DS)

Santa Ana, California -- A US rubber company has ought a web domain with the intention of selling rubber sheet direct to consumers.

Rubber-Cal, Inc. recently purchased the domain www.SheetRubber.com. The growing firm intends to create a new industrial rubber web store that is consumer-based and geared toward individuals and single projects. Sheet Rubber.com, which will specialise in the sale of industrial sheet rubber and small rubber parts, will launch 4th quarter 2011.

Rubber-Cal, based in Santa Ana, California, is a distributor of rubber flooring, rubber sheet products, and flexible ducting throught the US. The new website signals a shift in the company's retail policy.

Consumers and online shoppers looking for specific rubber parts will no longer be required to buy bulk quantities. Sheet Rubber.com's sale of pre-cut small parts with low minimum purchase requirements will make rubber parts more accessible across all markets. Industrial services and construction firms looking to save money and increase efficiency will find the resources they need at Sheet Rubber.com.

Rubber-Cal hopes this new approach to industrial rubber will affect change in the world of industrial rubber sales. CEO Beau Pirghibi notes: “Our core competency is the retail sales of rubber parts in the US market. This new brand is a reiteration of that very strategy.”

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Press release from Rubbercal

www.rubbercal.com Rubbercal's website