Bridgestone pushes latest winter tyres

ERJ staff report (DS)

Brussels - Just as the weak 2011/2012 Winter season ends, Bridgestone is pushing its newest developments and commitment to the products for the next Winter season.

The company said it it stepping up investment in Winter tyre development and is testing the tyres using new, objective techniques.

Objective testing measures vehicle movement quantitatively, enabling engineers to calculate the tyre grip force in contact with the frozen surface. The data provides the platform for much more precise tyre design. The system installed at the winter proving ground matches that at Bridgestone's Rome Proving ground.

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Press release (Bridgestone steps up investment in winter tyre development) from Bridgestone

Press release (Swedish Proving Ground confirms Bridgestone's long term commitment to winter tyre development) from Bridgestone

Press release (Bridgestone builds strong winter position with premium tyres for all conditions) from Bridgestone

Press release (Bridgestone now applying objective tyre testing techniques to winter tyres) from Bridgestone