More European buyers going online for their tyres - Delticom Report

ERJ staff report (DS)

Hanover, Germany - The latest version of the Delticom report claims that more people are buying tyres online than in a similar study carried out a year ago. In Germany the overall percentage is up to 41 percent of the 1000 respondents, from 36 percent a year ago. Delticom, Europe's largest online tyre retailer, commissioned the report from research company Forsa.

According to the study the proportion of drivers who are unaware that they can buy tyres online is fairly small (7 percent). One in five of those cannot imagine how they could buy tyres online. A striking aspect of the research showed that one in three is not aware that high-quality tyres are available. There is therefore lots of potential for online tyre sales of premium products.

Male respondents, with 44 percent, showed slightly greater interest in ordering tyres online than female drivers, with 37 percent. Generally, young internet users (18-39 years old) are particularly receptive to buying tyres online.

The survey respondents said time-saving and cost-saving advantages were strong reasons for buying tyres online, and being able to compare prices quickly is particularly attractive (86 percent), as well as finding reasonable prices (81 percent). They also appreciate how easy buying is: continuous opening times, being able to order round the clock as well as free access to information and test results (73 percent). The large selection of tyres and variety (68 percent) and the current availability of tyres were ranked high in the respondents' favour (64 percent).

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Press release from Delticom