'Tyre art' tour marks new EU legislation

ERJ staff report (LMH)

Brussels -- A British artist who paints using tyres and radio-controlled toy cars has undertaken a tour around nine European countries in just four days to create a unique piece of art.

Tyre artist Ian Cook produced a large artwork to mark the formal introduction of the EU tyre label on 1 November, commissioned by tyre maker Goodyear.

It took 20 toy cars and over 100 tyres to create the artwork, with 27 colors used - one for each EU member state. The painting will be framed and presented to the EU Parliament by Goodyear. The tour began in the UK and visited France, Switzerland, Italy, Slovenia, Austria, Germany, Luxembourg and Belgium.

“We have been preparing for the introduction of the EU Tyre Label for five years, educating and informing key stakeholders throughout the industry about what the EU Label aims to achieve,” commented Kate Rock, consumer and brand PR manager for Goodyear.

“We wanted to create a lasting symbol to celebrate the start of this new legislation coming into effect. We asked artist Ian Cook to undertake an exciting four-day challenge to reach as many people as he could. He traveled through 9 countries visiting iconic landmarks, tyre dealers, automotive institutes and key Goodyear manufacturing facilities,” she added.

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News release from Goodyear