New-look Apollo to target digitalisation, people, sustainability

Chennai, India – Apollo Tyres has unveiled a five-year strategy and a new corporate identity in response to transformations within the industry, the tire maker announced 18 June.

Based on five pillars – digitalisation, technology & innovation, people, brand and sustainability – the ‘vision’ will particularly address changes such as electrification and autonomous driving within the automotive industry.

In addition, the company will concentrate on ‘technology’ as new-mobility trends as well as virtual reality and artificial intelligence gain momentum. 

Apollo has set itself a target of “being carbon-neutral going forward”, without giving a specific timeline. To achieve that, it said, the company will enhance sustainability through increasing the use of renewable materials and reduction in waste.

“Multi-cultural and diverse teams have better business outcomes and are more likely to be innovative and agile,” added Apollo – highlighting the role of its employees.

Furthermore, the tire maker will focus on strengthening its two Apollo Tyres and Vredestein Tyres brands, as part of the five-year programme. 

“Our industry is going through a sea-change, and with the increasing rate of transformation in key areas of our business, it is time for us to embrace that change,” said Neeraj Kanwar, vice chairman & MD. 

Apollo also unveiled its new corporate identity, designed by London-based Jones Knowles Ritchie.

Under the current identity, Apollo Tyres logo and Vredestein Tyres’ recently unveiled brand will continue to exist.