4 Feb 2019
Melksham, UK – Cooper Tire & Rubber Co. Europe Ltd has appointed Michiel Kramer sales director for Europe, the company announced 1 Feb.
Kramer will head up sales throughout western and eastern Europe, while also retaining responsibilities for marketing, pricing, business-intelligence and product-management.
The 14-year tire industry veteran joined Cooper in 2017 as marketing director for Europe, the Middle East and Africa,
He is based at Cooper Europe HQ in Melksham, Wiltshire and reports to Jaap van Wessum, general manager, Cooper Tire Europe.
In a related move, Brian Sprott has been named sales director for the UK and western European sales region.
Sprott has been with Cooper for 26 years, most recently as UK sales manager.
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