Detroit, Michigan – Group Michelin CEO Jean Dominique Senard is pushing for his company to tap into the collective knowledge and talent of the Michelin Design Challenge winners and judges from the past 20-plus years by fostering an incubator-type online community.
When asked afterward whether he thought some of the concepts entered in the competition could be developed into commercial products, the CEO said, “Absolutely. We want to truly encourage innovation among these talented individuals.”
Senard said Michelin already has a small team at the company dedicated to the Design Challenge, and he expects this could serve as the base for developing the innovation incubator he envisages.
The ability to communicate globally almost at will should make the project feasible and advance it quickly.