New Pirelli organisation to support business plans

Milan, Italy - Pirelli & C. SpA is to establish a new organisational set-up to support its integrated business model, the Italian tire-maker announced 18 April.

Executive vice chairman and CEO Marco Tronchetti Provera will propose the new organisation to a board-of-directors meeting scheduled for 14 May, Pirelli said in a press release.

As part of the initiative, the tire maker will form a ‘general management operations’ (GMO) unit, to be headed by Andrea Casaluci.

Casaluci is currently the executive vice president in charge of original equipment, region Europe, and the company’s ‘prestige’ business unit.

The proposed GMO unit will aim to increase operational efficiency within Pirelli and covers all ‘regions’ and all the organisational units connected with operations’ management.

These include ‘commercial original equipment’, ‘commercial replacement’, ‘Moto, velo and motorsport’, ‘BU prestige’, ‘strategic marketing’ and ‘manufacturing, purchasing and supply chain’.

The structure will also include a ‘technology area’ unit, consisting of ‘technology & quality’ and ‘cyber & innovation’ functions.

The ‘technology area’ will be overseen by  executive VP Maurizio Boiocchi, who will “also report to the General Manager in a spirit of close collaboration.”

Boiocchi will also continue to head technical and F1 activities, according to Pirelli’s statement.

Future prospects for Pirelli and other major tire manufacturers will be discussed and debated at Future Tire Conference 2018, taking place 30-31 May, during the Tire Cologne international trade fair in Cologne, Germany.  Click here for more information.