Frankfurt, Germany — China’s biggest tire manufacturer Zhongce Rubber (ZC Rubber) has set sights on the European OE market and established a new branch Zhongce Europe GmbH (ZC Europe) to increase its presence in the region.
In a 6 Sept statement, the company said the Frankfurt office would adopt a “local mentality” and enhance its services in the European region with a view to increasing market-share.
ZC, which is mostly known through its brands Westlake and Goodride in Europe, said it would increase services locally, particularly in cooperation with OEMs.
The German subsidiary is ZC Rubber’s fourth overseas branch, after Thailand, Brazil and the US.
Europe, said the company, is “one of the most important markets for ZC Rubber” where it hopes to develop the right strategy to increase sales.
Germany was chosen for the location of the office as it is considered the “main economic power in Europe”, continued the ZC Rubber announcement.
“What's more, it has the strictest standards for tires, which will be a benefit if a brand is proved to be good in the German market,” the company added.
“In the near future, we are preparing to launch more new product series to meet market-oriented demands. ZC Rubber will try the best to differentiate from other Chinese competitors,” the company concluded.