China’s Yiyang machinery group receives “large orders” from overseas

Yiyang, China - Yiyang Rubber & Plastics Machinery Group has received large orders from overseas tire-makers, including Sumitomo Rubber Industries in Brazil.

According to the Yiyang, Hunan province-based machinery supplier, the company signed contracts with Sailun (Vietnam), Sumitomo Rubber Industries (Brazil), and an Iranian company for providing machinery to their plants in February.

The company has also reached a preliminary agreement with a Vietnamese firm for selling 16 mechanical tire vulcanising machines.

This overseas deals, said Yiyang, was a result of its strategic focus on international operations and “innovative marketing mode”.

The company said it was “intensively” pursuing its “blue ocean strategy”, which involves basing itself in China while taking a global view.

In the domestic market, the company has paid close attention to the “gap-filling” projects of tire companies, with a focus on “one-step rubber mixing”.

The company aims to extend the smart production technology to non-tire markets.