The new tires are the Scorpion A/T Plus and Scorpion Zero A/S Plus, which together will cover up to 95% of their targeted market segments, Dinelli said.
Pirelli expects to roll out the Scorpion A/T Plus in the second half of 2017 in a range of 18- to 22-inch sizes, Dinelli said, while the Scorpion Zero A/S Plus should be available by the second quarter in 20 sizes.
Pirelli is targeting a larger market presence in the US West/Midwest and the central part of Canada by adding an all-terrain tire, the top PTNA exec said.
While the Scorpion A/T Plus was designed primarily for North American customers, Dinelli said the new product also will be sold throughout the Americas, albeit in smaller sizes – 16- and 17-inch rim diameters, mainly, vs. the 18- to 22-inch sizes more prevalent in the US and Canada.
Pirelli will source the new tire lines from a number of plants throughout the Americas, he added.
Dinelli said overall Pirelli believes it has about a 7.5% share of the North American consumer performance tire market (18-inch rim diameters and above), with a stronger share in the car segment and lesser share in the light truck/SUV segment.
Pirelli’s move to strengthen its light truck/SUV product lines follows the firm’s recent moves to improve its image with owners of Detroit iron.
The Rome, Ga.-based tire maker rolled out at the recent Specialty Equipment Market Association Show (SEMA) an all-season version of its P Zero ultra-high-performance tire and coupled that with a deal making Pirelli the spec racing tire and presenting sponsor of the Trans Am Championship for the next three years.
The new P Zero All Season Plus, designed for a range of sportscars, sports coupes and performance sedans – including American muscle cars, etc. – completes a triad of new performance models aimed at specific niche customers.