Fairlawn, Ohio – Continental AG’s ContiTech division has completed a product changeover to its brand with Applied Mexico SA de CV and its Rodensa Mexico SA de CV subsidiary.
ContiTech said it now will be the companies’ primary supplier in Mexico for industrial hoses, hydraulics, power transmission belts, and certain other products.
Applied Mexico is one of the largest industrial distribution networks in Mexico, with 22 facilities that provide industrial products for maintenance, repair and operational needs.
“This is a significant achievement for ContiTech,” said Jim Hill, the Fairlawn-based unit’s NAFTA CEO. “It will enable us to continue our growth plans and increase our market share in Mexico.
“We value our expanded partnership with Applied. ContiTech and Applied Mexico share a mutual long-term strategy with a focus on aggressive growth.”
Most of the ContiTech products will be manufactured locally in Applied Mexico’s Chihuahua, Mexico, plant and will be distributed to Applied Mexico and Rodensa from ContiTech’s San Luis Potosi warehouse, Mr. Hill added.
“The changeover to ContiTech will be a positive move for our customers,” said Sergio Nevarez, general director of Applied Mexico. “With most of the ContiTech products sourced locally, product availability will be even better….”
ContiTech is a global supplier of technical elastomer products and is a specialist in plastics technology. It develops and produces functional parts, components and systems for machine and plant engineering, mining, the automotive and other industries. The Conti subsidiary employs approximately 43,000 people in 44 countries worldwide.
Founded in 1923, Applied Mexico is an industrial distributor offering more than 5 million parts to serve the needs of maintenance, repair and operations (MRO) and OEM customers in most industries. The company also provides engineering, design and systems integration for industrial and fluid power applications, as well as customized mechanical, fabricated rubber and fluid power shop services.