Bridgestone appoints new EU replacement tire sales boss

Brussels - Bridgestone Europe has appointed Tom Adams as director of replacement sales at the company’s European consumer business unit.

Adams was previously director consumer business unit for Bridgestone’s eastern European region and most recently for its western European region (France and Benelux).

In his new position based at Bridgestone Europe headquarters in Brussels, Adams will report to Jake Rønsholt, managing director, consumer business unit.

Adams has a “deep understanding of the tire industry and front-line experience in several national and regional markets… also has extensive ‘HQ knowledge’,” Rønsholt said.