Apollo opens office in Malaysia to expand Asia footprint

Kuala Lumpur – Apollo Tyres has set up an office in Malaysia in a bid to expand its footprint in the Asian market.

The new office follows the opening of a sales and distribution hub in Bangkok for the ASEAN region in 2013.

The Indian tire-maker said in a statement on 30 May that its team of sales and service personnel aimed to make gains in the Malaysian replacement market, which has an annual capacity of 580,000 truck-bus radials and 9.5 million passenger car tires.

“Over the past two to three years we have been making steady inroads into the Malaysian market as this is a pivotal market for our growth in the region,” according to Satish Sharma president, Asia Pacific, Middle East & Africa, Apollo Tyres Ltd.

Apollo’s product range, he said, fits well with the Malaysian consumer requirements.

“With the support of our key distribution and retail partners in Malaysia, we have been able to penetrate most of the key replacement tire market segments,” Sharma added.

Apollo said that it had already received “high acceptance” from customers in Malaysia with its Apollo Endurace range of truck-bus radials, and that it was keen on further establishing the brand at the top of the truck-bus radials market.