RubberTech Europe, according to Apple, is organised together with the Chinese United Rubber Corp. as a special trade fair under the roof of Reifen.
As China’s tire and rubber industry becomes more topical globally, Apple expects the show, with 60 exhibitors, to provide “significant value added”.
The range on offer at RubberTech Europe consists of products and services for everything to do with tire construction, tire design, tire fabrication and optimised tire production.
RubberTech Europe is also expecting to raise the bar this year, with leading elastomer manufacturer, the Saudi Basic Industries Corp. (Sabic), confirming its participation.
Despite an impressive list of exhibitors for 2016, Reifen will face head-on competition in 2018, when the event will coincide with the launch of the new Tire Cologne Expo, backed by BRV, the German tire industry and rubber trade association.
BRV, which had up to now been sponsoring Reifen, told ERJ that one of the reasons it withdrew its 30-year support for Reifen was the Essen exhibition grounds.
“Our contract with the Essen Trade Fair ends in 2016 and we have decided not to renew the contract... The exhibition centre in Essen urgently needs renovation, but the go-ahead for this was declined by a local referendum in January last year,” BRV said in a written statement.
Since then, local authorities in Essen have agreed to invest in a major renovation of the exhibition centre.
Meanwhile, Apple dismissed the threat posed by the new competition, saying Reifen would concentrate on its strengths, which, she said, spoke “clearly in our favour.”